Build your campaign
Start with the objective, not the advert size
Six questions. At the end you get a recommended position on the ladder, the channels that deliver it, and an indicative figure anchored on our published rates.
What is your objective?
Who do you want to reach?
Where?
For how long?
Which channels?
Your recommended campaign
Choose an objective and the rest of this fills itself in.
A recommendation and an indicative figure, not a quote. It is anchored on published sponsorship rates and the series discount; print rates, events, speaking and awards are quoted per booking. Everything is confirmed in writing before you commit to anything.
How the numbers work
What is and is not in the figure
The objective picks the position
Leads and awareness are frequency problems; authority is an editorial problem; a launch needs weight in one issue. The tool recommends accordingly rather than waiting to be told.
The discount is automatic
Booked across consecutive issues, the rate comes down on the invoice by itself. You do not have to ask for it or negotiate for it.
Some things cannot be priced here
Sponsorship rates are published, so the figure is real. Events, stands, speaking slots and awards entries are scoped per campaign and quoted on top.
A year is a partnership
At twelve issues you are no longer buying advertising, you are holding a position across a year. That is planned rather than booked, and it is priced differently.
Series discounts
Applied automatically to consecutive issues.
- Single issueFull rate
- 3 issues or more−15%
- 6 issues or more−20%
- 12 issues or more−25%
Published sponsorship rates
Per issue, before any series discount. These anchor the figure the builder shows.
- Visibility£0
- Authority£0
- Association£0
- Partnership£0
Would rather just talk it through?
Tell us what you are trying to achieve and we will come back with a plan rather than a rate card.